
Main Street Texarkana Launches Campaign to ‘Light Up West Broad Street’
Main Street Texarkana is asking the community to help brighten downtown with its new "Light Up West Broad Street" campaign.
Campaign Aims to Raise $125,000 in Matching Funds
Main Street hopes to raise $125,000 in matching funds to extend the decorative string lights already in place on East Broad Street, creating one continuous, well-lit downtown corridor.
Community Survey Helped Shape the Project
The project comes after a recent community survey in which residents, business owners, and visitors said better lighting, improved safety, and continued downtown revitalization were among their top priorities.
"We're excited to partner with our community to bring this vision to life," said Main Street Texarkana Executive Director Ina McDowell. "This project is a direct response to what people told us they want to see downtown."
According to Main Street Texarkana, the decorative lighting on East Broad Street has helped create a more welcoming atmosphere while encouraging people to spend more time shopping, dining, and attending events downtown. Extending the lights west is expected to create a more connected look and feel throughout the district.
Donations Will Be Matched Dollar for Dollar
Every dollar donated to the campaign will be matched, doubling the impact of each contribution.
Board President Virginia Trammell said every donation, no matter the size, will help make the project a reality and create something the community can enjoy for years to come.
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Donations can be made through Main Street Texarkana's website. Sponsorship opportunities are also available for businesses and individuals interested in supporting the project.

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